beSuperior’s Brand Story

beSuperior is a name that was chosen to acknowledge the beautiful place we live, near Lake Superior. Growing near the Lake was a place of inspiration, movement and survival. The Lake is a place that brought a sense of connection and community. With that in mind, beSuperior was launched to offer second-level educational services in the area of Indigenous Knowledge design and content, including land-based learning.

Being an Indigenous woman and researcher, I realized that I could offer services because of my skill set and knowledge base, so beSuperior came to life. I wanted to build a business that could contribute back, especially in the areas that I had grown to see were important. For me, the opportunity to continue to offer support in the area of educational research and in helping to guide entrepreneurs in their business development, especially in areas I learned from such as launching, visioning, and taxation.

– T


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